Viviane Senna

Viviane Senna Lalli (Senna da Silva; born 14 June 1957) is a Brazilian entrepreneur and philanthropist.

She is sister of the racing driver and three-time Formula 1 world champion Ayrton Senna (1960–1994), and mother of racing driver Bruno Senna (born 1983).

In 1979 she graduated in Psychology at the Pontificial Catholic University of São Paulo, specializing in Jungian psychology in the university's Sede Sapientiaes Institute.

She worked as a psychotherapist for adults and children, and also supervised qualification groups and improvement of psychotherapists.

She also coordinated study groups of deep psychology (advocated by Jung).

She is also president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, focused on children's education, headquartered in São Paulo since November 1994.

She also helped to found and chaired the technical committee of the think tank "Todos pela Educação" (Everybody for Education).

Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva.

She received the Grand Prix 2012 BNP Paribas, that recognises worldwide leaders in the area of social investment, and was appointed one of the Leaders for the New Millennium of CNN/Time.

She is the only Brazilian member of the Fellow Adults of Boys of the World Prize together with Nelson Mandela (ex-president of South Africa), Silvia Renate Sommerlath (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others.

In 2018 she talked with then president-elect Jair Bolsonaro to head the Ministry of Education, but the deal was unsuccessful.

In 2020, she supported the reopening of schools during the COVID-19 pandemic lockdown in Brazil.

Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries.

Viviane Senna has been in three documentaries and two TV series.