Senida Hajdarpašić (born 9 April 1985), known by her stage name Senidah (pronounced ), is a Slovenian-Montenegrin singer-songwriter.
Often dubbed the "Balkan Trap Diva" by the media, she was born in Ljubljana and rose to prominence as the lead singer of the band Muff.
2011
In February 2011, Senidah released her debut R&B-influenced single "Pustinjom" (Through a Desert), but soon after joined electro soul-pop band Muff as the lead singer.
Their first single "Naj sije v očeh" (Keep the Glow in the Eye) was awarded the song of the year in Slovenia.
2014
In March 2014, Muff took part in the preselection contest for Slovenia's representative at the Eurovision Song Contest 2014 with "Let Me Be (Myself)", finishing as the runner-ups to Tinkara Kovač and "Round and Round".
Their debut eponymous album, released in November, was then declared the album of the year.
2018
She rose to popularity across the former Yugoslavia upon the release of her solo single "Slađana" in March 2018.
In March 2018, Senidah released her solo trap single "Slađana" in Serbian to lackluster success.
However, after being discovered by Serbian rappers and producers Reksona and Coby from the Belgrade-based hip-hop label Bassivity Digital, she accepted their offer to re-upload the music video to their official YouTube channel.
Soon, "Slađana" went viral and has accumulated more than sixty million views.
Senidah successfully continued collaborating with Bassivity, through which she released her following single "Belo" (White) in June.
She was also featured on "4 strane Sveta" (4 Sides of the World) by Coby as part of the soundtrack to Serbian film South Wind.
At the last day of the year she released two more singles, titled "Bez tebe" (Without You) and "Nisi bio tu" (You Weren't Here).
2019
"Slađana" was included in her debut album Bez Tebe (2019).
Between 2019 and 2021, she released a series of commercially successful standalone singles, including: "Mišići", "Kamikaza", "100%", "Replay" and "Dođi".
Her second album Za Tebe (2022) was preceded by singles "Behute", "Jadnaja" and "Dva prsta".
In January the following year, Senidah won the Hip-Hop/Rap Song of the Year Award with "Slađana" at the 2019 Music Awards Ceremony.
In March, she released a single in English, titled "Ride", under Universal Serbia, which had been recorded a couple of years prior.
Her debut album, Bez Tebe, was eventually released on 25 March, entirely in Serbian.
On 21 April, Senidah performed at the Bassivity Showcase event at the Belgrade Sports Hall, alongside Bassivity Digital collective.
Senidah released "Mišići" (Muscles) and "Sve bih" (I Want Everything) featuring Atlas Erotika for FCKN A! in April and May, respectively.
The former one saw great success, counting more than 75 million views on YouTube.
That summer as a part of her tour, she also performed at Exit Gang and the Sea Dance Festival.
In July, she co-wrote Đogani's single "Dodiri" (Touches).
On 9 August, she released "202", again in English.
2020
Senidah has received seven nominations for the regional Music Awards Ceremony awards, winning two, in addition to the Golden MAC for Authenticity award in 2020.
Senidah's singing talent was discovered by her sister, who would record her singing and post it on the internet.
In mid August, media started a rumour that Senidah was internally selected to represent Slovenia in the Eurovision Song Contest 2020; however, the rumour turned out to be false.
She would later state that she would participate in the Eurovision Song Contest only if she would be able to represent the entire former Yugoslavia.
On 15 August, a new single "Kamikaza" (Kamikaze) by Bosnian rappers Jala Brat and Buba Corelli was released, featuring Senidah.
The single was a great commercial success, charting on the Ö3 Austria Top 40.
On 26 September, Austrian rapper RAF Camora posted a snippet of his upcoming collaboration with Senidah on his Instagram story.
The song, titled "100%", was released on 28 November, alongside the music video that was shot in Barcelona, Spain.
It peaked at number three in Austria and debuted at number 28 on the Official German Charts on 6 December, becoming the first song in any variant of Serbo-Croatian to enter the chart.
As of January 2020, Senidah is the first musician from the region to reach 700,000 monthly listeners on Spotify.
On 27 January 2020, she performed "Mišići" live at the 2020 Music Awards Ceremony, as well as presented Oliver Mandić with the Career Achievement Award.
Later in the night she won two awards herself, the Trap Song of the Year Award for "Mišići", presented to her by Jelena Karleuša, and a special Golden MAC for Authenticity Award that was awarded to her by the organizers' choice.
Despite the fact she denied it at the Music Awards Ceremony a month before, Telegraf reported in late February that Senidah collaborated with Bosnian musician Dino Merlin on a song.
According to the media, Merlin wrote the song and they shot a music video in Istanbul.
However, Senidah denied the rumours once again on Instagram Live.
