Ross Jeffries

Paul Jeffrey Ross (born 1959 (age 41)) known by the pseudonym Ross Jeffries, is an American author and pick-up artist.

In 1988, Jeffries started to study seduction.

He taught workshops and promoted a collection of neuro-linguistic programming (NLP)-based techniques called "speed seduction".

His teachings claim to show men how to create the desired emotional state in a woman by leading her imagination for the purpose of seduction, rather than to focus on a specific behavior or action of hers, as the desired outcome.

In 1992, he was on a segment of NBC's Faith Daniels Show, appearing with men's rights activist Mel Feit and feminist and ethicist Bruce Weinstein.

Jeffries has also been featured on The Dr. Phil Show, The Montel Williams Show, The Jane Whitney Show and The Daily Show, and is a self-described "speed seduction expert".

In 2000, Jeffries was featured on Louis Theroux's Weird Weekends.

In 2000, Jeffries sued John White (also known as Don Steele) alleging invasion of privacy, business interference, slander and libel.

Neil Strauss, in his 2005 book The Game, describes Jeffries as the "godfather" of the modern pick-up artist community.

In his book The Game, published in 2005, author Neil Strauss describes his experience shadowing Jeffries during Strauss' investigation of the seduction community.

He writes that Jeffries acted as the mentor to Mystery and himself.

Jeffries is Jewish.

Tom Cruise's character in the film Magnolia was inspired by Jeffries according to the film's writer-director Paul Thomas Anderson.