Soon after, in March 1989, Simmons began showing signs of a heel turn as he got more aggressive in his matches, including a non-title match against fellow babyface, then-NWA World Heavyweight Champion Ricky "The Dragon" Steamboat and a match on the April 29, 1989 episode of World Championship Wrestling, where he broke the rules during what was supposed to be a face vs. face match against Junkyard Dog.