Roland (stylized in all caps) is a Japanese host, fashion model, TV personality, and entrepreneur.
He is the representative director of Roland Group HD, Inc. As the Kabukicho host club sales record holder, he has been nicknamed "King of the Hosts".
His income amounts to 42 million yen per month; his cosmetic surgery costs have incurred more than 10 million yen, with touch-up procedures costing 200 thousand yen per month.
1992
Roland was born Fuuga Matsuo (松尾 風雅) in 1992 in Tokyo.
After graduating from Teikyo Koutou School, he proceeded to Teikyo University, where he eventually dropped out and made his host debut at age 18 as Makoto Tojo.
After a year as a low ranking employee, he became representative director of the club he had been working at age 21.
2013
In 2013, at the major host club group KG-produce Club PLATINA -Main Branch-, he brought in a record amount of cash flow as the lead host.
Afterwards, he made appearances on many TV programs and became active as a talent.
2017
In August 2017, he changed his pseudonym from Makoto Tojo to ROLAND.
2018
His birthday event in 2018 brought sales of more than 60 million yen to his host club, making a new record for highest sales in the group.
At that time, he hosted broadcasts on TV Asahi keiretsu's variety TV show, Sono Saki, making his name known to the general public.
Afterwards, he quit working as a lead host and separated from KG-produce.
Since October 2018, he is affiliated with his office, Schwarz, which he created.
2019
In 2019, he opened his first exhibition at Ikebukuro PARCO, titled Ro LAND ~Ore ka, Ore Igai ka~, which included virtual reality elements.
A total of 100,000 people attended.
In April of that same year, he opened a host club, named THE CLUB.
In response to the Tokyo government's request for self-quarantine due to the spread of the Coronavirus disease 2019 pandemic, THE CLUB suspended operations from April to 26 May.
Due to measures to prevent the spread of the virus, businesses were able to reopen at the end of May.
On 9 July, the number of infected people in the city reached a new peak.
As it was determined that further business was no longer possible, THE CLUB was permanently closed on the same day.
On August 3, ROLAND was featured in a collaboration with PlayerUnknown's Battlegrounds, appearing in a voice card.
On December 16 of the same year, he co-produced women's dress and lingerie brand G&R in collaboration with musician Gackt; however, three days after the press release, some of the dresses were accused of copying from foreign brands.
The operating company Dazzy (stylized as dazzy) confirmed suspicions that the designs had been copied, and announced that items and merchandise which were sold were recalled and refunded.
On Roland's official YouTube channel, Roland released an apology in regard to the incident and announced the end of his contract with dazzy.
2020
On 28 February 2020, ROLAND opened his YouTube channel, THE ROLAND SHOW.
As of 18 March 2020, his videos had been viewed a total of 2,300,000 times, and the number of subscribers to his channel has surpassed 97,000.
On December 18, 2020, a manga titled Roland Zero (ローランド・ゼロ) by Noriyoshi Inoue was released, based loosely on Roland's journey to becoming a top host.
When talking about the project, Roland said that his dream had been granted.
Various promotional campaigns were run for its first release.
As of 28 January 2021, the manga had sold over 100,000 copies, and a second volume was announced.
In March 2021, Roland ran a limited-time pop-up shop in the Shibuya Hikarie building for his menswear brand Christian Roland.
Further apologizing for the G&R incident, he said that this time, he didn't want to sell anything that isn't 100% produced by the collaboration of himself and designer Munetaka Yokoyama.
On April 21, 2021, Roland released a book titled Roland English, published by Nihon Bungeisha.
The book uses his widely quoted sayings to teach English grammar.
Following sales of ''Ore ka, Ore igai ka.
Roland toiu Ikikata which totaled over 370,000 within two years, a sequel volume titled Kimi ka, kimi igai ka.
Kimi he okuru Roland no kotoba'' has been scheduled for release, also by Kadokawa, on July 8, 2021.
An audiobook version, narrated by popular voice actor Junichi Suwabe and also published by Kadokawa, is scheduled for a November 14, 2022, release on Audible.
Currently, he is operating a hair removal salon and a restaurant.
Additionally, he is active in beauty product sales and the champagne import agency business, while also working as an investor.
