In an interview, singer Ben Hudson was asked to describe the album: "My mission statement was to make a pop record, but not a throwaway pop record. My heroes are people like Bowie and Prince and Damon Albarn. I didn't want to do anything niche. Kanye threw down the gauntlet. He said, 'Let's see if we can make you a popstar'. I was like 'Let's have a go!'. It's a bit more widescreen, a bit more punchy, but the eclecticism of the first record's still there. There's a tune where I'm a cross between Deliverance and Sade".