Hoffman said, "Its flight lasted all summer, and Travis, Steve, and I would surf around channels trying to avoid the shows but find the advertisement. My mom saw how psyched we'd get and called the local Pepsi bottling and distribution center to talk about creating a local form of promotion in sync with the commercial. A few days later we set up our ramp in the Pepsi distributorship parking lot and did a show in full uniform for a couple of executives from the plant. They were stoked, and we were in. We painted a big Mountain Dew logo on our ramp, got jerseys and stickers, and they set us up with a sponsorship through Edmond Bike Shop to keep us flush with parts and inner tubes. In exchange for the Mountain Dew support, we'd do shows at random supermarkets that sold the soda."