Martin Lorentzon

Sven Hans Martin Lorentzon (born 1 April 1969) is a Swedish entrepreneur and co-founder of Tradedoubler and Spotify.

In 1990, Lorentzon began his studies at the Chalmers University of Technology where he studied industrial economics and later finished with a Master of Science and engineering degree.

He attended economics courses at the Gothenburg School of Business, Economics and Law.

Lorentzon also studied economics at the Stockholm School of Economics and took courses in rhetoric and argumentation at Stockholm University.

In 1995, Lorentzon started an internship at the Swedish telephone incumbent, Telia.

He moved to San Francisco and worked in the AltaVista office there.

In Silicon Valley he met skilled web entrepreneurs and found a job at an investment company called Cell Ventures, where he met Felix Hagnö, the son of the owners of a Swedish clothing line called Joy.

In September 1999, Lorentzon and Hagnö founded Netstrategy, which would later become the leading European marketplace Tradedoubler.

The company soon became commercially profitable and socially acclaimed; in 2001, it won the Swedish Guldmusen prize for "IT-rookie of the Year", the Swedish Trade Council in the United Kingdom prize "Achievement Award" in 2002 for Swedish companies that have been the most successful in the UK over the past year, and the Swedish "Export Hermes" prize in 2004 for the best Swedish exporting company.

Lorentzon then moved to Germany.

Web sales peaked and in 2005 he sold his Tradedoubler option for US$70 million.

He admitted the role of luck in this success.

Lorentzon moved back to Sweden after ten years abroad.

In 2005, he re-registered TradeDoubler on Cyprus, reducing his tax payment by $9 million.

In March 2006 Tradedoubler bought advertising service Advertigo, created by Daniel Ek.

Ek and Lorentzon quickly became friends, finding that they had common experiences of depression because of unexpected wealth and a lack of purpose.

In April 2006, Ek and Lorentzon decided to start a new company.

Lorentzon left the board of Tradedoubler and gave one million euros to Ek.

In June 2006 Spotify was registered.

Spotify was started as a music streaming service earning its profits from online advertising, a business that they both knew very well.

Lorentzon spent his own money on developers' salaries, offices, and renting music licenses.

They tried to attract investor money, but Lorentzon was not satisfied with the terms with which they were offered to cooperate.

Because of these unplanned expenses, Lorentzon's share in Spotify turned out to be the largest.

His option was estimated at more than US$ 4 billion; he holds 43.3% voting rights and owns 12.7% shares.

Hagnö decided to join in his former colleague's venture, and owns 6.6% of the shares worth US$1.5 billion.

Lorentzon was a chief executive officer from 2006 to 2013 and a chairman of board of directors from 2008 to 2016, until Ek took over these roles.

In interviews Ek and Lorentzon claim that they are best friends and there has not been a day since 2006 when they did not speak at least once a day.

Lorentzon is responsible for developing the company's future goals and development strategy, budget, salaries, verification of legal and annual financial reports.

In 2006, he paid 1.4 million euro in taxes.

Spotify was also re-registered by that time in Luxembourg, where income tax is lower.

From 2013 to 2018 he was on the board of Telia Company.

From April 2013 to March 2018, Lorentzon was a member of the board of directors at Telia, and owned 230,000 shares.

In 2013, Lorentzon joined Prince Daniel's Fellowship Project, and visits upper secondary schools, universities, and university colleges around Sweden to inspire young people to get involved in entrepreneurship.

In April 2013, media scrutiny focused on Lorentzon's relationship with the Swedish tax office.

Lorentzon's Spotify and Telia-affiliated companies are situated in offshore financial centres: Rosello is registered in Cyprus and Amaltea is in Luxembourg.

In 2014, Lorentzon was named International Swede of the Year, and in 2015, he was awarded the Affärsbragden (The Business Achievement) from the newspaper Svenska Dagbladet.

In 2016, he was elected as a member of the Royal Swedish Academy of Engineering Sciences under the Department of Education and Research, which promotes contact and exchange between business, research, and government entities.

Since April 2019, he has been an expert on Sweden's immigrants' integration issues for the Moderate Party commission New Swedish Model.

As a student at the Särlaskolan primary school in Borås, Lorentzon told classmates that he wanted to sell one matchbox to every Chinese person and become a billionaire.

For high school he attended the technical department of Sven Eriksonsgymnasiet, where he liked to go to parties but always put education first: if there was a party before a test he would lie that he was sick and would have to stay home.