A day prior to the 2022 World's Strongest Man competition, then director for World's Ultimate Strongman, Mark Boyd, leaked a telephone conversation with Luke Stoltman, in which Luke stated "... and here's the sneaky bit, so Colin's (Colin Bryce, director of Giants Live who assists in the running of the World's Strongest Man) gonna, not promised, but he says we will get more favorable groups, events, etc. in Worlds if we kinda play ball and then he can help push the Stoltman brand; if that makes sense in the Giants Live, so basically what he did for Eddie (Eddie Hall)..." The audio was released shortly after the groups for the competition were announced, with some fans speculating on the level of difficulty of the Stoltmans' groups compared to others.