Liz Earle

Susan Elizabeth Earle MBE (born 1963/4) is a British entrepreneur.

She co-founded the Liz Earle Beauty Co., a skincare company, in 1995.

She has written over 35 books on beauty, nutrition, and wellbeing and is regularly seen on ITV’s This Morning.

She is the founder of Liz Earle Wellbeing, a bi-monthly magazine, and Liz Earle Fair and Fine, a Fairtrade jewellery brand.

Earle was born and grew up in Portsmouth.

She took a course in hotel management and catering at Westminster College and then went to work for Molton Brown.

Earle started as a beauty writer for Woman’s Journal.

During this time she wrote her first book, Vital Oils.

She has since published more than 30 books on beauty, health, and wellbeing topics.

In 1995 together with her friend Kim Buckland, she co-founded Liz Earle Naturally Active Skincare on the Isle of Wight, which later became the Liz Earle Beauty Co. In 2010 it was sold to Avon.

In 2010, she founded the humanitarian charity LiveTwice.

She is a supporter of "one nation" conservatism.

In 2013, Earle set up Liz Earle Wellbeing, a wellness website and later a bi-monthly magazine, podcast series and YouTube channel.

In 2015 Avon sold the Liz Earle Beauty Co. to Walgreens Boots Alliance for £140 million.

In 2015 she founded Liz Earle Fair and Fine, an ethical jewellery range.

Earle first appeared on ITV’s This Morning and then left to host the first UK television programme on beauty, BBC1’s Beautywise.

Her own series, Liz Earle’s Lifestyle, ran for three series on ITV Her other TV credits include A-Z of Food and Beauty on the Carlton Food Network.

Earle rejoined ITV’s This Morning in 2015 with a regular Inside-Out Beauty slot and in 2017 filmed a mini-series in Greece and Italy on living well which was screened on This Morning in January 2018.

Earle remained a global ambassador to the beauty brand until 2017 and then announced her departure to concentrate on new ventures.

In 2018 Hearst UK began a publishing and partnership deal with Liz Earle Wellbeing.

In 2018 she was featured on BBC Countryfile.

Earle is divorced and lives with her five children on a West Country farm.

Earle was one of the founding members of the Guild of Health Writers and co-founded the Food Labelling Agenda (FLAG).

She is a Patron of Ace Africa; is an ambassador and advocate for several food-focused charities including The Soil Association, The Sustainable Food Trust, Tearfund, The Menopause Charity and Compassion in World Farming and has fronted campaigns for The Prince’s Trust and the National Osteoporosis Society.

She is also an Ambassador for Love British Food and CURE International.