Lily Cole

Lily Luahana Cole (born 27 December 1987) is a British model, author, film director, actress and entrepreneur.

The campaign aims to find new modelling talent from people passing through the airport, with the agency hoping to re-create the discovery of Kate Moss, who was spotted at JFK Airport in 1988 by the agency's founder.

Cole was photographed in 2001 at age 13 by fashion photographer Mariano Vivanco.

She signed with Storm and in 2003 was photographed by Steven Meisel for Italian Vogue.

Her distinctive red hair attracted significant media attention.

She was booked for her first British Vogue cover at age 16, named "Model of the Year" at the 2004 British Fashion Awards, and worked with many well-known brands, including Alexander McQueen, Chanel, Louis Vuitton, Jean Paul Gaultier and Moschino.

Her advertising campaigns have included Longchamp, Anna Sui, Rimmel and Cacharel.

According to the Evening Standard in 2004, her modelling career began in 2003 when she was approached in the street by Benjamin Hart of Storm Models.

At the 2004 British Fashion Awards, she was named "Model of the Year".

Cole worked with many prominent photographers, including Craig McDean, Nick Knight, Juergen Teller, Arthur Elgort, Irving Penn and Tim Walker.

She has appeared on the covers of Playboy in France, Vogue, Citizen K, and V, among others.

She featured on Vogue "best dressed" list in December 2005, and had cover appearances on Numéro and Interview.

She modelled on the international runway circuit and at many fashion shows on behalf of Chanel, Shiatzy Chen, DKNY, Jean Paul Gaultier, Versace, Alexander McQueen, Jasper Conran, John Galliano and Louis Vuitton.

She gained a place to read Social and Political Sciences at King's College, Cambridge in 2006, deferring entry twice.

She was nominated, for the second time, for the "Model of the Year" award at the 2007 British Fashion Awards.

In September 2007, Cole was announced as the follow-up model for Accessorize, taking the place of Claudia Schiffer, also designing a line of handbags for the collection.

Cole made her acting debut as Polly in the 2007 comedy St Trinian's, a rework of the black and white films of the 1950s and '60s, alongside Rupert Everett, Colin Firth, Russell Brand, Jodie Whittaker and Stephen Fry.

In 2008 she switched to history of art and graduated in 2011 with a double first.

Cole pursued a modelling career as a teenager and was listed in 2009 by Vogue Paris as one of the top 30 models of the 2000s.

Cole's first leading role as an actress was as Valentina in the 2009 film The Imaginarium of Doctor Parnassus.

Her other film work includes Passages, a short directed by Shekhar Kapur, and There Be Dragons directed by Roland Joffé.

In December 2009 she was listed by Vogue Paris as one of the top 30 models of the 2000s.

Cole has been modelling for cosmetics company Rimmel London since October 2009, as well as featuring in advertisements for jewellers Tiffany & Co. Along with Twiggy and others, Cole became a "face" of Marks and Spencer clothes advertising campaign, making her the youngest model to become involved in a campaign for the line.

Her first leading role came in Terry Gilliam's 2009 fantasy film, The Imaginarium of Doctor Parnassus, playing Valentina, the teenage daughter of Christopher Plummer's title character, Dr Parnassus, whom Parnassus has promised to the Devil (Tom Waits) upon her 16th birthday.

Acting alongside Heath Ledger (who died before filming had finished), Cole, in an interview for the Daily Telegraph admitted that, at times, she felt out of her depth in the role — saying "I'd only done a couple of films and here I was surrounded by amazing actors like Christopher Plummer and Heath Ledger, and it was intimidating at times", also describing the role as "the biggest role I've ever done".

Gilliam said of Cole: "She has an amazing look and grasps what is required so very quickly. If she wants a career as an actress, she has a brilliant future".

Cole made a cover appearance on the January 2010 issue of the Canadian Elle and opened Hermès's winter 2010/2011 collection at Paris Fashion Week in March.

Towards the end of 2010, she featured in a documentary chronicling the career of Rolf Harris in which he painted her dressing up as Titania from A Midsummer Night's Dream.

Cole has additionally graced the covers of Vogue (UK, Russia, Korea), Harper's Bazaar (UK, Japan, Korea, Thailand, Russia, Ukraine, Taiwan, Turkey) and i-D.

She launched a campaign in June 2010 at Gatwick Airport for modelling agency, Storm Model Management.

During the Closing Ceremony of the 2012 London Olympics, Cole was one of the British models wearing fashions created by British designers specifically for the event.

Cole has appeared in advertising campaigns for Chanel, Christian Lacroix, Hermès, Longchamp, Cacharel, Topshop and Anna Sui cosmetics, as well as being the face for Moschino's perfume "I Love Love".

In March 2012 The Body Shop launched its Beauty With Heart campaign, naming Cole as its first ambassador.

In 2013, Cole founded impossible.com, an innovation group and incubator (previously a gift economy social network, now renamed Impossible People).

Cole was born in Torquay, Devon, to Patience Owen, an artist and writer, and Chris Cole, a fisherman and boat builder.

She has no contact with her father, who left home when she was a baby; she and her sister were raised by their Welsh mother in London.

Cole attended Hallfield Primary School, the Sylvia Young Theatre School, and St Marylebone School.

At Latymer Upper School, where she completed her sixth form studies, she achieved A grades in her A-levels in English, politics, and philosophy and ethics.

In 2020, Lily published Who Cares Wins, a book about how our lives impact the planet and how we can respond to the climate emergency challenges we face.

In 2021, the book was turned into a podcast in which Lily invites guests with different perspectives to explore critical issues - and their relationship to the environment - from technology, food, to mental health and capitalism.