James' third album My Soul, her first with the Stax label, was released on May 24, 2010, and debuted on the US Hip Hop/R&B chart at No. 7. Speaking in May 2010 to UK soul writer Pete Lewis of Blues & Soul, she stated: "With this album I wanted to make sure that I showed all sides of me – in terms of variety in the music and in my vocal range – while at the same time making it clear that every song deeply came from my soul. Plus I also wanted to incorporate a little more hip hop this time, and infuse it with my traditional R&B – because I felt that. By making my beats edgier and harder-hitting, I'd show there was more to me than just doing ballads and things of that sort."