The campaign's "...aim is to promote women’s football as much as we can and to make people aware of women’s football, really,” Lisa Evans, another participant explains. “The ultimate goal is to make football the most played sport by females by 2020. So it’s a UEFA initiative to get more women and girls playing football, whether they want to be professional or not.” The series, which also originally included professional footballers Sarah Zadrazil, Eunice Beckmann, Lisa Evans and now also includes Petronella Ekroth and Shanice van de Sanden, follows the daily lives of female professional footballers.