Projects for the estate that Branca initiated include the concert film Michael Jackson's This Is It, which Branca served as Executive Producer;, and which is listed in the Guinness Book of World Records as the highest-grossing documentary film at the global box office; Cirque du Soleil's "Immortal" which toured from 2011 to 2014 and closed as the eighth-highest-grossing tour of all time; a second, permanent "Cirque" show, Michael Jackson: One at Mandalay Bay in Las Vegas, which opened in June 2013 and of which he is also a producer; a bestselling Ubisoft video game; a Spike Lee documentary, Bad 25, which Branca also served as producer; the 2014 #1 hit album Xscape; and the "Slave to the Rhythm" "holographic" Jackson performance featured at the Billboard Music Awards, the first of its kind.