The 6'5" (1.96 m) Fulks was known both for his athletic drives to the basket as well as his shooting. He was perhaps most remembered as one of the pioneers of the modern jump shot. During his early career, Fulks was considered the league's greatest offensive player. In his first three seasons, Fulks averaged 23.9 points per game at a time when, before the advent of the shot-clock, teams rarely scored over 70 points in a game. Fulks was named to the All-BAA First Team during his first three seasons. In 1971, he was one of 25 players named to the NBA 25th Anniversary Team. However, indicative of his era, Fulks was a low-efficiency shooter, holding the 18th-worst career field goal percentage in NBA history for players who attempted at least 1,000 shots, making only 30.2% of the shots he attempted. He holds the record for missed shots in a game, in both the regular season and playoffs.