A 2004 BusinessWeek Profile stated that "During that time he oversaw NBC's entire entertainment schedule. He kept the network ahead of the pack by airing the gross out show Fear Factor, negotiating for the cast of the hit series Friends to take the series up to a tenth season, and signing Donald Trump for the reality show The Apprentice. He is credited with the idea to extend Friends episodes by 10 minutes and convinced the cast to extend their contracts by two years. The Friends era was one of the most profitable ever for NBC. The Zucker era produced a spike in operating earnings for NBC, from $532 million the year he took over to $870 million in 2003."