After earning his MBA at Harvard, Blanc then became the CEO between 1994 and 2000 of Amauy Sport Organization (ASO), a branch of a media company owning and operating the main sporting events in France in cycling, motor racing, and athletics (Tour de France, Paris/Roubaix, the Paris Dakar race, Paris Marathon, etc.) Blanc boosted ASO's revenues and international reach as well as created an all news TV network, L'Equipe TV.