On December 8, 2010, Somerhalder's 32nd birthday, he launched the "Ian Somerhalder Foundation" which he hopes will educate people on the importance of protecting the environment and animals: "Instead of gifts this year, my birthday wish is that we come together and raise funds to support projects that protect our habitat and nurture our furry friends. To spread awareness for his foundation, Somerhalder sponsors and often walks in Mardi Paws, a parade and organization held in his hometown of Covington. He opposes GMO foods and factory farming, and supports ecologist Allan Savory in his crusade to let cows graze in sync with nature to enrich soil, enhance biodiversity, and reverse climate change. In 2011, Somerhalder visited Savory in Africa and announced he was making a documentary about him with the goal of winning him a Nobel Prize.