After releasing three singles through his own label "All The Chats", including the original 7" version of "I Don't Want To" in January 2006, Example received attention from Pete Tong, Zane Lowe and others at Radio 1. After signing a deal in April 2006 with The Beats, Example put out a response to Lily Allen's number one hit "Smile" entitled "Vile" and received Radio 1 airplay from Zane Lowe, Jo Whiley and Chris Moyles. His first 'proper' release on The Beats was "What We Made" in November 2006, the video for which was filmed in Chernobyl, Ukraine (see below). Example's second official Beats single entitled "You Can't Rap" was released in March 2007, followed by a re-release of "I Don't Want To" on 11 June 2007. "I Don't Want To" was followed by the single "So Many Roads" (famously sampling The Carpenters' "We've Only Just Begun") which eventually turned out to be the opening track on Example's full-length studio debut.