Part of the song's success was its unexpected crossover appeal to English-speaking listeners, particularly in Miami and New York." His album was mostly merengue influenced, but his follow-up albums would venture from these roots eventually. Wow Flash! is Elvis Crespo's third solo recording for Sony Music. Elvis Crespo's latest album, Regresó el Jefe, went on sale on 5 June 2007, with its first single being "La Foto Se Me Borró." He dedicated this album to his niece, Wilmarie Agosto Crespo, who died in a car accident on March 28, 2007. In 2016 Elvis was featured on Deorro's number one hit song "Bailar" which was featured on a Target Corporation Commercial.