Dr Clinton Hutton, professor at the University of the West Indies, said of the single: "'Jamrock' uses the icon of the inner city, of alienation, of despair, of prejudice, but of hope, of Jamaican identity, to remind us of the fire of frustration, the fire of creativity, the fire of warning to open up our eyes and look within to the life we are living. And still some of us don't want to hear and to look and say enough is enough."