Fu Shiqi (born 17 May 1990) known professionally by his stage name Cheng Yi, is a Chinese actor and singer.
Cheng Yi was born on 17 May 1990, in Hunan and is a film and television actor in Mainland China.
He participated in many dramas and musicals during his school days, and accumulated rich experience in stage performances.
Before being admitted to the Central Academy of Drama, Cheng Yi studied vocal music at the Beijing Contemporary Music Academy.
2008
He was a student of the Acting Department of the Central Academy of Drama in 2008.
In 2008, he passed the national art examination and successfully entered the performance department of the Central Academy of Drama.
2011
He made his television debut in Chinese television drama Beauty World (2011) and graduated from Central Academy of Drama in 2012.
2016
In 2016, he featured in the hit Chinese television drama, Noble Aspirations, which helped him garnered increased popularity in China.
He is also well known for his role Yu Sifeng in Love and Redemption and Ying Yuan in Immortal Samsara.
2017
In 2017, Cheng Yi became a love ambassador for PETA’s adoption, and collaborated with People for the Ethical Treatment of Animals in Asia (PETA) to shoot a public service advertisement calling for giving stray animals a chance to be loved.
In the same year, he participated in the International Fund for Animal Welfare ( IFAW) joined hands with the "Your World Has Me" campaign launched by Shanghai International Green Film Week, becoming a young leader in protecting golden eagles and shooting public welfare posters to speak out for endangered wild animals
In addition, he also joined hands with the Nature Conservancy (TNC) and the United Nations Development Program and filmed a public service announcement to speak out to save whale sharks, calling on everyone to refuse fishing and care for endangered marine species.
2020
Cheng Yi, who gained fame with Love and Redemption, became the brand ambassador for Olay in October 2020.
In December 2020, he was named the brand ambassador for Tide (brand) and the spokesperson for Nestle.
As of early 2021, Cheng Yi endorsed Safeguard and the luxury brand Lanvin.
He was officially announced as the Head & Shoulders brand ambassador in April 2021.
In November 2021, the Darlie toothpaste brand appointed Cheng Yi as its brand ambassador.
According to the official data, as of on November 5, only 10 minutes after being online, Cheng Yi's personal customized limited edition gift box was sold out.
On November 2, 2021, he became the brand ambassador of Chopard Fragrance.
As of 2022, Cheng Yi was appointed the Make Up For Ever Global Brand Spokesperson for Mainland China.
He was announced as the spokesperson for Curel in January 2023.
and for the Chinese cosmetics Herborist in April 2023, making him one of the most sought-after brand ambassadors.
In May 2023, Cheng Yi was appointed Harman Kardon/JBL brand spokesperson for the greater China region.
He was appointed the spokesperson for Elizabeth Arden body care in September and a global brand spokesperson for Ray-Ban
In October 2023, he became the brand spokesperson for Olaplex and subsequently, Lanvin announced Cheng Yi as their first global brand ambassador.
On November 4, 2020, Cheng Yi participated in Xinhuanet's consumer poverty alleviation cloud live broadcast "Hebei Xingtai Xinhe Special" charity event as a public welfare representative, promoting Xinhe County's agricultural products.
In July 2021, Cheng Yi donated 500,000 yuan to Henan Heavy Rain.
