Brent Rivera

Brent Austin Rivera (born January 9, 1998) is an American internet personality and actor who first gained popularity on the now-defunct video hosting service Vine.

He has large followings on Instagram, TikTok, and YouTube.

Brent Austin Rivera was born on January 9, 1998, in Huntington Beach, California to John Rivera, a firefighter, and Laura Rivera, a teacher.

He is of Mexican and Italian descent.

He has three siblings.

His sister Lexi is also a social media personality and appeared with him in the webseries Brobot.

Rivera attended Huntington Beach High School, where he played varsity ice hockey.

In 2015, he participated in Coca-Cola's #MakeItHappy campaign and worked with Hollister Co. in 2019 on their anti-bullying campaign.

Rivera is the co-founder and CEO of Amp Studios, a talent incubator and content group that in 2020 generated 10 billion social media views each month.

His business partner is Matt Levine, who is also his manager.

Their goal is to tap into media monetization and become "a Disney Channel for the digital generation."

He also has a clothing line called Relatable and started a pop culture-centric podcast called So Relatable in 2021.