With five studio albums (produced primarily by music producer Chaki Zulu), Awich appeared at Japan's only outdoor rock music festival Fuji Rock in 2022, often compared to Coachella in the U.S. Her aim has been to become the "Queen of Japanese hiphop":"Before I knew I had the potential to be big and famous, but I didn’t have the guts to be at the center of everything. Now, I’m aiming to be the queen of Japan. Period. With that comes responsibility. It’s about owning your own words and not being afraid to be bashed for them."With a body of work often viewed as "the epitome of female empowerment" in Japanese hip-hop, she is also part of a field of Asian women in rap.