Asit Kumarr Modi

Asit Kumar Modi (born 24 December 1966) is an Indian TV producer, director, actor and founder of Neela Film Productions.

He is known for producing the serials Taarak Mehta Ka Ooltah Chashmah, SAB Khelo SAB Jeeto!, Wah! Wah! Kya Baat Hai!, Krishnaben Khakhrawala, Pyaar Mein Twist, Meri Biwi Wonderful, Yeh Duniya Hai Rangeen and Hum Sab Ek Hai.

Modi and his team of Tarak Mehta Ka Ooltah Chashmah were among the first nine citizens of India to be nominated by the India's Prime Minister Narendra Modi to promote his Clean India Campaign.

He studied for a bachelor's degree in Commerce from Shri Chinai College of Commerce & Economics Mumbai from 1983 to 1989.

Asit founded the television production company Neela Tele Films Private Limited (now Neela Film Productions) in 1995, with producing the first show of the company Hum Sab Ek Hain, followed by shows in other genres including comedy, drama, poetry series and reality/game shows.

The Hindi sitcom Taarak Mehta Ka Ooltah Chashmah aired on Sony SAB is based on Gujarati humorist Tarak Mehta's weekly column Duniya Ne Undha Chashma published in the Gujarati magazine Chitralekha.Asit modified the show's story for the present-day audience.