Anya Hindmarch

Anya Susannah Hindmarch, (born in 1968 ) is an English fashion accessories designer who founded an eponymous company, of which she is currently CEO.

Hindmarch published her first book, If In Doubt Wash Your Hair in May 2021, a Sunday Times bestseller.

Alongside running her accessories brand, Hindmarch holds several other roles – she is Emeritus trustee of both the Royal Academy of Arts and the Design Museum and a trustee of The Royal Marsden Cancer Charity.

In 1986, she went to Florence to study Italian for a year.

Hindmarch launched her label in 1987, when she was 18, inspired by a drawstring leather duffel bag many fashionable Italian women carried.

Even though the UK economy was in a recession, she was inspired by Margaret Thatcher's entrepreneurial ideas, Hindmarch borrowed some money to import some bags to England, and sold 500 through the fashion magazine Harpers and Queen.

She initially had bags manufactured in Italy, but when the factory started selling bags of her design directly to retailers, she started having her own bags made in Hackney.

By 1992 her bags were sold at luxury stores in London, New York, Japan, France and Italy.

In 1993 Hindmarch opened a small retail shop in Walton Street.

From the beginning, high quality materials and workmanship were central, representing a design philosophy which was, and remains "British, humorous and personalised."

In 1996 she married James Seymour, a widower with three children, and he joined the company soon after as its finance director.

In 2001 Hindmarch launched her "Be A Bag" line, a service by which a bag is personalised with a customer's photograph, initially to support a breast cancer awareness group, but subsequently to benefit other charitable causes.

In 2006 the company took on outside investors, and was valued at $38 million.

In 2007 Hindmarch launched a limited-edition tote bag with the words "I'm NOT A Plastic bag", using her influence to make it fashionable not to use plastic bags.

The canvas totes sold for £5 and were selected by Vanity Fair to be included in their "Oscars" goodie bags.

In 2008, Hindmarch launched a limited edition handbag for US retailer Target.

In the same year, Hindmarch collaborated with Selfridges to design a collection of Christmas hampers.

In 2009, her company opened a bespoke workshop at its Pont Street store in London.

By that time, the company was headquartered in Battersea, in the converted stable block of a former brewery.

By 2009, she had 51 stores worldwide with an estimated sales of £20 million.

Hindmarch was on the Promote London Board for the Mayor of London from 2009 until 2011, a non-executive director from the British Fashion Council from 2010 until 2020, was a UK trade ambassador from 2011 until 2016 and a Birthday Honours Committee member from 2013 until 2019.

In 2013, Anya Hindmarch opened its New York flagship store on Madison Avenue that sold both manufactured and bespoke bags.

In 2021, Hindmarch launched the Village, her brand’s retail development on London’s Pont Street in Chelsea, comprising four permanent stores, the brand’s ‘Anya Cafe’ and a space which hosts rotating concepts including the Ice Cream Project during the summer and Anya’s Grotto at Christmastime.

In 2019, Anya Hindmarch became a Greenpeace Ambassador.

She was appointed a trustee of the Tate in 2022 and is a non-executive director of Tate Enterprises Ltd. In September 2023, Hindmarch was made an advisor to the Board of Trade.

Hindmarch was born into an entrepreneurial family and attended New Hall School, an independent school in Chelmsford, Essex.

In 2020, The Telegraph reported that Hindmarch had regained a joint ownership of the company after returning to lead a turnaround.