070 Shake

Shake spent October and November opening up for English rock band The 1975 during the American leg of their 2016 tour.

On December 8, 070 released their first mixtape, The 070 Project: Chapter 1.

Danielle Balbuena (born June 13, 1997), better known by her stage name 070 Shake (pronounced "oh seven oh Shake"), is an American rapper and singer.

She is best known for her guest appearance on English singer Raye's 2022 single "Escapism," which peaked at number 22 on the Billboard Hot 100, peaked atop the UK Singles Chart, and won Song of the Year at the 2024 Brit Awards.

Shake began her music career in late 2015, recording the songs "Proud" and "Swervin".

Shake's stage name is derived from her affiliation with the 070 music collective; 070 coming from New Jersey's 070 Zip Codes.

Prior, she signed with rapper Kanye West's record label GOOD Music, an imprint of Def Jam Recordings in 2016.

The group has released one mixtape, The 070 Project: Chapter 1 (2016).

Balbuena was born in North Bergen, New Jersey, and is of Dominican descent.

Balbuena attended North Bergen High School, where she played on the school's basketball team.

Prior to her music career, Balbuena wrote poetry.

By 2016, Shake was earning hundreds of thousands of streams on SoundCloud.

Soon after posting several songs on SoundCloud, Shake attracted the attention of Miami-based promoter and social media personality YesJulz.

After hearing "Proud" specifically, YesJulz reached out to Shake on Twitter, quickly signing on to be her manager.

Shake broke through with "Trust Nobody", released early in that year.

In August, Shake collaborated with fellow 070 members Ralphy River, Hack, and Treee Safari on the single "Honey".

The song featured production from frequent collaborators The Kompetition, a three-person production group.

"Honey" simultaneously premiered on Complex and 1 AM Radio on Dash.

Vibe commented that the track "[sounded] tailor made to rock on dance floors everywhere."

Also in 2016, Shake signed with Kanye West's GOOD Music label.

GOOD Music found out about Shake through Julz, as she played some of Shake's music at a Yeezy fitting, interesting the label's president, Pusha T.

After signing Shake, the label picked up her "Trust Nobody" track and re-released it in September.

Shake modeled for Gypsy Sport's Fall 2017 runway show.

She also went on her first headlining tour in April.

In a 2017 interview with Paper, Shake mentioned her Yellow Girl EP would release later that year.

However, the project was moved back to release after Glitter, another collaboration with The Kompetition.

Her debut extended play (EP), Glitter (2018) foresaw her receiving further attention in June of that year for her guest appearances on West's songs "Ghost Town" and "Violent Crimes"—from his eighth album, Ye—both of which peaked within the top 40 of the Billboard Hot 100 chart.

During that same month, Balbuena also guest performed on labelmate Pusha T's album Daytona and New York rapper Nas' album Nasir.

By 2018, the 070 crew was noted to have 11 members including artists and producers.

Her solo debut, the 6-track EP Glitter was released on March 23, 2018, although it was originally slated for a January 26 release and to include 12 tracks.

At the time of Glitter's release, media outlets noted that her lyrical content concentrated on her self-esteem issues, drug use, and sexuality.

Shake described Glitter as "about being in a dark place and finding yourself and figuring it out. It's about being in the lowest of lows type of shit."

Shortly prior to Glitter's release, Shake performed at the SXSW music festival.

In May, Shake was featured on "Santeria", a track from Pusha T's album Daytona.

Shake also had featured vocals on "Ghost Town" and "Violent Crimes" from Kanye West's album Ye.

Michael Saponara praised the two tracks as "standout cuts" on the album, and ranked "Ghost Town" specifically as the album's best song.

HotNewHipHop praised Shake's performance on "Ghost Town" as the highlight of the song, and called the track the climax of the album.

Shake told Pigeons & Planes that "Ghost Town" was nearly left off Ye, as the track was finished on the same day of the album's release.

Her debut studio album, Modus Vivendi (2020) and its follow-up, You Can't Kill Me (2022) were both positively received by music critics despite failing to chart.

Aside from her solo career, Balbuena is also a member of the New Jersey-based musical collective 070, from which she adapted her stage name.